The McIntosh Red, a tart apple with a red and green skin, is the national Apple of Canada, and was popular in New England while Raskin was growing up in New York. And I figured that if I was going to have an apple I might as well have a tasty one.” Brent Hofacker/ In a 2003 interview with ACM’s Ubiquity journal, Raskin described the origins of what he named the project: “I called it ‘Macintosh’ because the McIntosh is my favorite kind of apple to eat. In 1979, an Apple employee named Jef Raskin began working on an experimental appliance-like computer project within Apple. He also wanted Apple to alphabetically appear before Atari in the phone book. Jobs decided on the Apple name after visiting an apple farm while on a fruitarian diet. Steve Jobs, Steve Wozniak, and Ron Wayne founded “Apple Computer Company” on April 1, 1976.
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